Dichter report 954A: proposal for a motivational research study of nylon carpet sales and advertising
Archive · not yet checked at the source
- Date
- 1950s
- Held by
- Hagley Museum and Library
- Collection
- Ernest Dichter papers (Acc. 2407), Box 42
- Number
- 954A
- Themes
- Nylon & synthetic fibers (DuPont), Trade catalogs & marketing
Cite this source
“Dichter report 954A: proposal for a motivational research study of nylon carpet sales and advertising,” 1950s. 954A, Ernest Dichter papers (Acc. 2407), Box 42, Hagley Museum and Library. marketresearch.amdigital.co.uk/Documents/Details/Hagley_Dichter_BX042_954A.
Research notes
Proposal preceding study 954C (already in the database). Hagley digital ID for 954C: MSS_2407_042_0954C. Found via search-engine results (Hagley's site blocks automated reading): open the link to confirm and see the image.