153A: The Carpet Institute, Inc. - Proposal for a Psychological Research Study on the Sales and Advertising Problems of the Carpet Institute, Inc., 1952
Archive · not yet checked at the source
- Made by
- Ernest Dichter (Institute for Motivational Research)
- Date
- 1952
- Held by
- Hagley Museum and Library
- Collection
- Ernest Dichter papers (Accession 2407), Series I. Research Proposals and Reports, Box 8
- Number
- Accession 2407, Box 8, 153A
- Themes
- Trade catalogs & marketing, Woven carpet
Cite this source
Ernest Dichter (Institute for Motivational Research). “153A: The Carpet Institute, Inc. - Proposal for a Psychological Research Study on the Sales and Advertising Problems of the Carpet Institute, Inc., 1952,” 1952. Accession 2407, Box 8, 153A, Ernest Dichter papers (Accession 2407), Series I. Research Proposals and Reports, Box 8, Hagley Museum and Library. findingaids.hagley.org/repositories/3/archival_objects/230059.
Research notes
Research proposal, 1952, by Ernest Dichter for the Carpet Institute, Inc., on "the Sales and Advertising Problems of the Carpet Institute". File-level entry only; not digitised as far as found. Why it matters: the Carpet Institute was the wool-carpet industry's trade body; a 1952 study of why carpet was not selling sets the scene for nylon and tufted carpet later in the decade, and pairs with Dichter's 1957-58 DuPont nylon carpet studies already in the database. Found: Hagley finding aids, search "Carpet Institute", 2026-10-28.